The Technical SEO Audit Checklist We Use on Every Client Site
A technical audit that produces a 200-item spreadsheet isn't useful to anyone — it just gets ignored. This article documents the order we actually check things in: crawlability and indexation first, since nothing else matters if pages aren't indexed; Core Web Vitals second, because speed and stability affect both rankings and conversion; structured data and internal linking third; and migration-specific checks only when relevant. The goal is a short list of fixes with real ranking impact, not an audit for the sake of an audit.
This article is currently in production. We're documenting the specific tools and thresholds we use to separate "worth fixing now" from "nice to have eventually."
What the full article will cover:
- The crawlability and indexation checks we run first
- Core Web Vitals thresholds that actually correlate with ranking impact
- How we prioritize schema markup implementation
- Site architecture red flags that quietly cap rankings
- Migration-specific technical checks (redirects, canonical tags)
- How to turn audit findings into a prioritized fix list a developer can act on
Have a site that needs this today? Our technical SEO service runs this exact audit, and we can coordinate the fixes too through web dev coordination.